Meet Frank
I'm Frank Richards, a life coach based in Merseyside. I work specifically with business owners — the kind of people who built something amazing but somewhere along the way, the business started running them instead of the other way around.
Before coaching, I spent five years in recruitment and before that worked in sales. I know what it's like to be driven, ambitious, and constantly chasing the next target. I also know what it costs — the missed moments, the burnout, the feeling that success on paper doesn't match how you feel on the inside.
I value time above all else — it's the one thing we can never get back. My approach is focused entirely around the individual. No cookie-cutter plans. No hustle culture. Just honest, structured coaching grounded in psychology research that helps you work smarter, set boundaries that hold, and actually live the life your business was supposed to give you.